Grade 5 · Vlad is 11
Vlad and the Ad Detectives
Advertising literacy: interrogate the ad before it interrogates your pocket money.
Upper-primary students stop being read to and start investigating. Each unit opens a case — a story episode — then teaches the ideas straight and puts them to work in write-in exercises.
What your students learn
- How advertisements work on the brain — and how to notice it happening
- Checking claims: evidence, missing information, and tricks of framing
- Opportunity cost: what a purchase really costs
- Case-based exercises the student completes in the book
For the teacher
Teacher guide with answer keys (provided to schools), unit plans and assessments.